AI is starting to do more of the work that people used to do. The traditional SaaS model, based on users and licenses, is beginning to change. A new model is emerging, often described as Outcome as a Service (OaaS), where value is tied more directly to results than to users.
This panel explores what this shift means in practice.
As companies introduce AI agents, work is being reorganized. Some execution-heavy tasks are automated. Customers expect faster delivery, lower effort, and a clear AI strategy from their software vendors. This puts pressure on pricing, services, and delivery models.
Partners need to adapt and adopt AI-driven delivery. Work is moving away from custom and people-only models. It is becoming more reusable, automated, and increasingly measured by outcomes. Microsoft and vendors such as SAP are already moving in this direction.
Roles are changing. Managers and experts work not only with people, but also with digital workers. The focus shifts from doing the work to guiding and owning the result.
This panel will explore:
- how AI is changing customer expectations
- what partners need to change in their business models
- what outcome-based models (OaaS) really mean in practice
- how to stay competitive as AI takes over more execution
The goal is to have an honest discussion about what this shift means and what partners should do next.
📅 May 27, 2026
⏰ 15:15
📍 Sunset
Panel Moderator
Ana Gligorijevic
CEO & Head of Product @ Docentric
Panelists
Jukka Niiranen
Power Platform Advisor @ Niiranen Advisory Oy
Ana Lampret
Senior Business Strategy Manager @ Microsoft
Morten Loegstrup
Partner & Director of Customer Engagement @ Avantiico
Martin Smit
Partner Development Manager @ Dynalogic
